About me

Mark Burton

Your partner in ecommerce

I’m an eCommerce specialist with 15 years of experience in Direct-to-consumer and B2B electronics. My work centres on onsite optimisation, conversion improvement, offsite marketing and the smart use of AI to deliver high-quality output quickly. I keep things simple, focus on what drives growth and use data to understand where customers struggle so I can fix the issues that matter. One of my proudest achievements was building the digital marketing channels at The Range and delivering an 800% ROAS.

I collaborate closely with clients and keep communication clear through weekly check-ins, Trello boards and focused priorities. Although I’m mainly based in London, I work comfortably across multiple time zones and enjoy partnering with teams around the world.

When I’m not working I’m usually running, in the gym or bouldering. I love skiing, diving and travelling too, and those interests keep me energised, curious and open to new ideas. Reliability and transparency guide everything I do. I deliver when I say I will, and if anything changes, my clients always know early. I like seeing measurable results, and I enjoy being the person people trust to make that happen.

Continuing to grow

Continued personal growth keeps me ahead of the game.

2024

Generative AI for Digital Marketers

2024

Applied AI in Marketing and Ecommerce: Ideation and Decision Making

In Progress

People Talk About Me

What clients say about working with me and the results we achieve together.

Working with Mark on launching my E-Commerce website has been an exceptional experience. Even while working abroad in a completely different timezone, his communication remained flawless and his flexibility and willingness to work from wherever he is allowed us to get the most out of his skills.

He has been instrumental in guiding the Shopify store’s design, refining landing pages, and ensuring every step of the setup felt smooth and well-managed.
Mark’s dedication to building out our Google Ads and Meta Ads strategy has already delivered results, helping us secure orders in our very first week, on just a soft launch! His hard work, professionalism, and marketing expertise will be absolutely crucial as we move toward our full hard launch, and I couldn’t be more grateful to have him on this journey.

Charlotte Hookins

Chief Executive Officer & Founder, Thomby.co.uk

Mark’s ability to manage a high turnaround of key deliverables drives success across multiple projects with clients and key stakeholders.

Mark is a highly organised and driven individual, who leaves those he works with feeling appreciated and empowered.

Eliza Fraser

Director, AtkinsRealis

Working with Mark proved how reliable he is when it comes to delivering eCommerce projects on time and within budget.

Mark managed major projects for clients such as Microsoft & Xbox. Including the online store to purchase Microsoft Surface and the very successful Xbox All Access. Mark delivered changes to XAA site post launch and drove increased conversion of 16%. His mix of technical curiosity and calm project control made a real difference to the results.

Mark understands new technology quickly and uses it to strengthen the work, including AI that helped streamline several key processes.

Vishal Chhatralia

Chief Marketing & Digital Officer,
DCC Technology